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Our 2023 Look Ahead

2022 was a year of reintroduction to the world. Framed by a year of social and aesthetic awakening, creators and businesses alike have had to think about how they show up that demands more honesty and vision. Stemming from the happenings of last year and looking ahead, we are excited to share with you our forecast for 2023. Who are the creators that are defining the future? How has the way we make and consume content changed? And, how are businesses innovating through experience and technology to thrive in the new year?

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In this report, we examine influential trends and moments that will shape up this year, including how:

• Creators on TikTok are changing expectations about relatability and entertainment and how marketers should enter the conversation.

• The return of IRL experience post-pandemic is focused more on digital integration and multi-brand collaborations.

• The future of the metaverse may actually be used to drive long-term value and innovation beyond Roblox.