overview
What started as David Beckham's backyard ritual became a national launch. In under a year, we partnered with Authentic, David himself, and Shaun Neff to create BEEUP from scratch—naming, branding, and launching a snack brand that delivers clean energy, bold flavors, with shelf presence to match.
Say: Campaigns & Media
Art Direction & Copy
Photo, Video & Motion
Content Production
Creative Strategy
Be: Branding & Consulting
Research & Insights
Visual & Verbal Identity
Brand Positioning
Do: Products & Experiences
Packaging & Product Design
Challenge
Break into a crowded snack aisle with a brand that feels fresh, not forced—kid-cool, parent-smart, and more than just backed by a famous name.
Solution
From the brand name and tagline to its packaging and mascot, we built a world full of movement, mischief, and magnetic design. Our creative system spanned identity, messaging, packaging, and a full-funnel campaign to launch it all exclusively at Target.
We worked fast—and smart. Our photoshoot wrapped in four hours (despite a two-and-a-half-hour downpour), using stop-motion and quick cuts to give the work rhythm and life. From visual storytelling to digital rollouts, we shaped a brand experience that moves like its audience does. It’s fun. It’s functional. And with a bee mascot who’s slightly more edgy than your regular honeybee, BEEUP refuses to blend in.