overview
Brompton, the iconic UK foldable bike brand, set out to make waves in NYC during National Bike Month. Leveraging their "Go where others can’t" platform, we launched their "Unique New York" campaign—a bold celebration of the city’s diverse cyclist community starring local creators in social, OOH, and in-store.
Say: Campaigns & Media
Art Direction & Copy
Photo, Video & Motion
Media Strategy & Planning
Influencer & Partnerships
Creative Strategy
Be: Branding & Consulting
Visual & Verbal Identity
Do: Products & Experiences
Cultural Programming
Challenge
With over 45 years of UK heritage, Brompton set its sights on the U.S., starting in New York City—one of the nation’s premier cycling hubs. The mission? To connect with the city’s diverse cycling community during National Bike Month. The question: How could Brompton win over the hearts of New York’s eclectic cyclists?
Solution
No city compares to New York, and no bike compares to Brompton. In just 4 weeks, we executed a campaign that underscored the unique diversity of NYC cyclists and the distinctive and adaptable characteristics of Brompton bikes.
Through the "Unique New York" campaign, we made Brompton an integral part of the city's cycling scene by spotlighting real New Yorkers. We partnered with six influencers to share their NYC journeys, creating a dynamic mix of UGC, photoshoots, OOH ads, digital content, and a campaign video.
Roble
Taji
Christina
outcome
Day Shoot
Brand Ambassadors
Videos
Print Assets
Increase in Email Subscribers
Increase in Site Traffic