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Choreograph

Demystifying Data

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overview

Choreograph needed to refresh their brand and value proposition to align with their market position. We helped them craft a new positioning, visual identity, and product architecture worthy of a data leader.

  • Say: Campaigns & Media

    Art Direction & Copy

    Media Strategy & Planning

  • Be: Branding & Consulting

    Research & Insights

    Visual & Verbal Identity

    Brand Positioning

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Challenge

As WPP’s new global data company, Choreograph was in the early stages of establishing their business. How could we provide clarity to their evolved value proposition while creating a refreshed identity that would position them as industry leaders?

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Solution

We built an entirely new brand identity and positioning focused on data enablement, visualized as a dots-based logo and visual system designed to scale, flex, and reveal new possibilities.

In addition to architecting the brand, we streamlined Choreograph’s product suite into: Sync, Compose, and Perform–clarifying the brand's name, their offering, and their future product roadmap. We then translated the brand personality into messaging and a turnkey design system, which enabled them to launch their website in just 4 weeks.

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outcome

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Weeks for Launch

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Product offerings

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Major Deal

Sea

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