overview
Lexus sought to launch and operate Intersect by Lexus, a flagship brand experience space in NYC that features a gallery, restaurant, café, and cocktail bar operated by Danny Meyer. We translated their ethos beyond traditional automotive tropes into an immersive space where culture, luxury, and community collide.
Say: Campaigns & Media
Creative Strategy
Be: Branding & Consulting
Research & Insights
Do: Products & Experiences
Events & Experiential
Challenge
As Lexus’ AOR, we needed to amplify their brand beyond the car, creating an immersive, high-velocity experience that captured the luxury, innovation, and craftsmanship at the heart of Lexus.
Solution
We transformed the space into a living, breathing extension of the brand–all driven from their ethos of “Experience Amazing” via an experiential arts program, innovative programming, and first-of-its-kind culinary residencies.
The space manifested into a living, breathing extension of the brand's ethos, "Experience Amazing", blending its core pillars–craftsmanship, hospitality, and technology–through innovative, experiential arts programming and first-of-its-kind culinary residences at the heart of Meatpacking District.
outcome
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Unique Social Posts
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