overview
Make-A-Wish grants wishes, one child at a time. We revitalized their brand, crafting a global brand guide to unify chapters, expand reach, and drive donations. Together, we made a difference in the lives of these children.
Say: Campaigns & Media
Media Strategy & Planning
Be: Branding & Consulting
Visual & Verbal Identity
Do: Products & Experiences
Events & Experiential
Challenge
Make-A-Wish needed a brand revolution that would address their declining revenues and fractured organization—a solution that would not only unite their global chapters but also ignite a new passion for their mission.
Solution
We dissected Make-A-Wish, conducting a strategic analysis to identify where the opportunities lay for them to reach their goals. Our research was the core foundation of the brand’s transformation.
Through comprehensive research—encompassing interviews with key stakeholders, surveys of both top- and bottom-performing chapters, competitive industry analysis, and collaborative workshops—we developed a transformative brand guide. This guide features a powerful unifying rallying cry, essential messaging, clear identity guidelines, and cohesive design translations, all aimed at strengthening the brand's impact.
