Nautica

Brave New Depths: Bringing Audience to the Water

overview

We plunged Nautica Fragrances’ “Pure Blue” into new depths, creating a strategic campaign anchored by “Wavemaker” talents and delivering a global toolkit across all channels—ensuring a strong, unified presence from e-commerce to social and beyond.

Say: Campaigns & Media
Art Direction & Copy
Influencer & Partnerships
Creative Strategy
Be: Branding & Consulting
Research & Insights

Challenge

Launch Nautica’s sustainable “Pure Blue” fragrance and the "House of Nautica" collection while showing their connection to water through a compelling “Wavemaker.” How do we transform a fragrance into an adventure-inspiring movement?

Solution

“Brave New Depths” reflects the dual essence of bravery—embracing new challenges and diving deep within. This campaign is grounded in a strategy that intertwines the Hero Journey, the purity of the product, and Nautica’s profound connection to the water.

Dylan Efron, the ultimate Wavemaker, led Nautica's charge, supported by two equally inspiring talents. Our 3-day Bahamian adventure, both on land and underwater, captured the essence of exploration. In just four weeks, we delivered a comprehensive asset library for global use, from digital to retail, bringing the adventure to life.