overview
In just three weeks, we transformed Nutrafol's OOH campaign in NYC from concept to reality. The new visual direction was both emotive and authentic, seamlessly integrating with their broader Spring campaign across multiple cities, pushing the brand boundaries without alienating their existing audience.
Say: Campaigns & Media
Art Direction & Copy
Photo, Video & Motion
Content Production
Creative Strategy
Challenge
Nutrafol called on us for a rapid-fire production to craft eye-catching assets for a city-wide OOH campaign in New York, perfectly timed for Fashion Week. Our mission? Stand out from the DTC crowd while seamlessly integrating DOOH assets into their larger Spring campaign across multiple cities.
Solution
We breathed new life into Nutrafol, crafting a more emotive and personal visual identity that not only resonated with their audience but also made a powerful New York impact.
Partnering closely with the Nutrafol marketing and creative team, we crafted a striking art and photography direction that not only honored the brand’s existing guidelines but also infused it with a fresh, emotive vibe. Once the creative vision was locked in, we executed a dynamic one-day shoot in New York within just three weeks. Collaborating with our trusted partners, we swiftly moved through selects and retouching, propelling the project into production design to deliver impactful final assets for both mechanicals and digital placements.
outcome
Shoots
Cities
Unique Assets
Week turnaround
