overview
Intel teamed up with us to inspire technologists through MUZSE, a year-long series of workshops that bridged engineers with cultural influencers. This collaboration generated impactful films, articles, and events, paving the way for innovative Intel products and exciting new projects.
Say: Campaigns & Media
Art Direction & Copy
Photo, Video & Motion
Influencer & Partnerships
Be: Branding & Consulting
Research & Insights
Visual & Verbal Identity
Brand Positioning
Innovation Workshops
Do: Products & Experiences
Events & Experiential
Websites & Digital
Cultural Programming
Challenge
Intel sought to inspire its technologists in designing future products and services by connecting them with cultural influences around fashion, music, art, sports, and design. How could we bridge these two worlds together impactfully?
Solution
MUSZE: a year-long series of workshops and activations by Intel and Milk. The concept spans a design innovation workshop, experiential data dinner, and a wearables exhibition—all designed for creative collaboration.
MUZSE sparked innovation with films, editorial content, and cultural insights, leading to groundbreaking Intel products, services, and designer partnerships. This success fueled other high-impact projects, including CES’s immersive 3D tunnel, Intel Developer Forum’s design thinking game and anthem film, and NYFW’s interactive displays and performances. The collaboration with Opening Ceremony was highlighted through a targeted campaign, website, and multimedia content.
outcome
Year
key events (design innovation workshop, experiential data dinner, wearables exhibition)
CES the world's largest immersive tunnel
