overview
AT&T's new ad tech venture, Xandr, needed a visual identity that would redefine the industry. We presented them a dynamic visual identity and website that broke new grounds in the landscape, setting them apart from competition.
Say: Campaigns & Media
Art Direction & Copy
Be: Branding & Consulting
Research & Insights
Visual & Verbal Identity
Do: Products & Experiences
Events & Experiential
Websites & Digital
Challenge
With the weight of AT&T behind them, Xandr needed a brand identity that would not only reflect their revolutionary approach but also signal a new era in brand-to-consumer advertising.
Solution
In record time, we forged a new visual identity for Xandr, a company born from the unlikely union of AT&T, a 143-year-old telecom giant and AppNexus, a 13-year-old tech startup.
Beyond the brand book and website, we orchestrated a comprehensive brand transformation. We guided the executive team through change management, advised Gensler on the new office design, and ensured the brand permeated every aspect of the organization. Our efforts culminated in Xandr being named the year's Best Brand Launch by The Drum in 2019. Today, we continue to steer Xandr's brand journey, ensuring it resonates across customer experience and communications.
